Social responsibility in tourism is a crucial aspect that the Travel Agents Association of Bengal (TAAB) is striving to promote through sustainable tourism practices. By encouraging responsible travel behaviors, such as supporting local businesses, minimizing environmental impact, and respecting cultural heritage, TAAB aims to ensure that tourism contributes positively to local communities and the environment. This includes promoting ethical wildlife interactions, reducing waste and promoting eco-friendly accommodation options. Through their efforts, TAAB not only enhances the overall tourist experience but also helps to preserve natural resources for future generations to enjoy. By advocating for sustainable tourism practices, TAAB sets an example for other travel associations to follow, ultimately creating a more responsible and conscious approach towards travel.